Diana Medina

From customer payment history and credit scores to overarching industry trends and benchmarks, analyzing customer data and behavior can identify patterns and trends that may indicate credit risk or untapped cash potential. This session will discuss:  

• They key metrics that help to understand the customer behavior from risk to growth opportunities 
• Using industry trends and customer behavior to forecast cash flow  
• Responding to data insights with flexible collections, such as offering incentives for on-time payments or adjusting credit terms to reduce risk