Unify AI, Automation and Data to revolutionise business decisions, operations and service
Mel Faeghy
Director Personalised Services Services NSW
Mel Faeghy is the Director of Personalised Services at Service NSW. As an award-winning executive, she leads data and technology transformations that enhance brand and customer experiences. Mel excels at merging data, technology, and communication to drive operational success and foster community engagement, reducing adoption barriers and improving efficiencies.
Day One | Tuesday 15th October
4:30 PM Panel Discussion: Leveraging Data For Hyper-Personalisation And Scaled Autonomous CX
How can organizations strategically scale data analytics to achieve profound customer insights?
What are the ethical considerations and best practices in AI-driven personalization that foster trust in autonomy?
How can organizations achieve a balance between integrating AI-driven automation and preserving the human touch at scale?
Check out the incredible speaker line-up to see who will be joining Mel.
Download The Latest Agenda
