Evelina Georsa is a seasoned leader in Global Business Services (GBS), customer experience (CX), and service management, with a passion for transforming business operations through customer-centric strategies and service excellence. With 25 years of experience, she has been instrumental in helping organizations shift from process-driven models to customer-first approaches that drive engagement, efficiency, and growth. As Hire to Retire, Transformation Director at Kellanova, Evelina Georsa has successfully led CX transformation initiatives, integrated consumer-centric technologies, and built cultures that prioritize both employee experience (EX) and customer experience (CX). Leveraging Lean Six Sigma Green Belt expertise, she applies data-driven methodologies to optimize processes while ensuring that customer satisfaction remains at the core of GBS operations. Additionally, as a certified coach, Evelina Georsa is dedicated to mentoring professionals and teams, empowering them to adopt a service excellence mindset and navigate organizational change effectively.
Is your GBS flourishing or stuck in the cycle of valuing the process destination over the purpose of the journey? For far too long, efficiency and operational focus have overshadowed what truly drives value: customer centricity. Yet, 74% of respondents in SSON’s State of the Industry Report 2025 recognize customer satisfaction as the key to success. In this session, we highlight how revamping your company culture surrounding CX can be a significant driver of fresh perspectives that place the customer’s voice at the forefront, in turn, boosting economic success for your GBS.