Mariana Vestal is an accomplished customer experience leader with over two decades of success in the technology industry. As Director and Head of Services Customer Experience, she leads end-to-end CX strategy and execution, transforming how organizations deliver value through seamless, customer-centric service operations. Mariana is known for building scalable customer journey frameworks, driving continuous improvement, and aligning cross-functional teams around a shared vision of service excellence. Her work blends data-driven insight with a deep commitment to human-centered design, resulting in measurable improvements in customer satisfaction, loyalty, and operational efficiency. With a track record of inspiring teams and shaping enterprise-wide transformation, Mariana is passionate about elevating the role of CX as a strategic differentiator in today’s competitive landscape.
To fully understand the customer experience, it's crucial to focus on each step of the process, ensuring that no important detail is missed. End-to-End journey management can tackle common issues within shared services, such as poor communication and silos. Incorporating journey mapping into your GBS can lead to workflow optimization and improved cross-team collaboration. This ensures not only a seamless journey for the customer but also for the teams involved. In this session, we will explore the value of journey mapping, which offers a comprehensive view of the entire customer experience—stretching from back-end operations to front-end interactions, helping us to understand the various journeys across teams.
Key Topics in this session include: