Mariana Vestal

Head of Services CX Lenovo

Mariana Vestal is an accomplished customer experience leader with over two decades of success in the technology industry. As Director and Head of Services Customer Experience, she leads end-to-end CX strategy and execution, transforming how organizations deliver value through seamless, customer-centric service operations. Mariana is known for building scalable customer journey frameworks, driving continuous improvement, and aligning cross-functional teams around a shared vision of service excellence. Her work blends data-driven insight with a deep commitment to human-centered design, resulting in measurable improvements in customer satisfaction, loyalty, and operational efficiency. With a track record of inspiring teams and shaping enterprise-wide transformation, Mariana is passionate about elevating the role of CX as a strategic differentiator in today’s competitive landscape.

Agenda

12:00 PM Executing a Streamlined CX with End-to-End Customer Journey Management

To fully understand the customer experience, it's crucial to focus on each step of the process, ensuring that no important detail is missed. End-to-End journey management can tackle common issues within shared services, such as poor communication and silos. Incorporating journey mapping into your GBS can lead to workflow optimization and improved cross-team collaboration. This ensures not only a seamless journey for the customer but also for the teams involved. In this session, we will explore the value of journey mapping, which offers a comprehensive view of the entire customer experience—stretching from back-end operations to front-end interactions, helping us to understand the various journeys across teams. 

 

Key Topics in this session include: 

 

  • How to design a comprehensive 360-degree journey across teams to ensure operations are guided by well-defined processes 
  • Staying proactive in keeping journey maps up to date for continuous improvement and alignment across teams 
  • Fostering cross-team collaboration to enhance the customer experience and streamline workflows. 
  • Benefits of using journey mapping to become more efficient, reduce hand-off errors, and boost customer satisfaction.