Adam Holmes

SVP Business Services & Communications Publicis Re:Sources

Tuesday, June 10th, 2025

11:15 AM Making Change Count: Why the Majority of Your Memos Fail and How to Achieve True Stakeholder Engagement

Most senior finance leaders are blind to a hard truth: their communications are failing. But how do we improve? We need to get back to the basics by speaking to those on the ground and the frontlines of our organisations and engaging with them authentically. 

 

In this session, we’ll expose the common pitfalls that render your messages ineffective and demonstrate how to turn the tide. We’ll also give insight into what to do in the case of M&A activity, as change management can become even more difficult. We’ll focus on: 


  • The top 5 errors made in change communication.
  • How to communicate change during M&A and transformation
  • Authentically communicating with a global team; exploring how local language and cultural nuances count
  • Making the Memo count – assessing finance leaders go from spamming to making memos less frequent and far more impactful