Are we sacrificing long-term sustainability for short-term gains? How do we reconcile profitability with ethical business practices? In a world where profitability is often the primary measure of success, finance leaders face increasing scrutiny over how they operate and make decisions. Failure to focus on these questions and ethical lapses can lead to significant financial risks, including fines, legal actions, and reputational damage. Whether these new ethical dilemmas are warranted or not, trends show that they are here to stay, and so the question becomes how we as leaders deal with them in the best possible way. We have a chance to lead by example and create a corporate culture that not only tackles these new challenges head-on but makes them easier for us as leaders to handle in the future.

·       Setting precedents to drive brand loyalty and sustainable growth at the expense of short-term gain

·       Creating a culture of transparency in order to mitigate catastrophic PR crises

Owning and developing a comprehensive ESG strategy, demonstrating a new era of value deriving from the CFO