Marta Boduch

Director of HR Operations and Compliance AbbVie

Main Day Two: Wednesday, June 4, 2025

9:55 AM Change Management | Changing CRM’s: A Real-World Transformation Story

Transformation isn’t always a smooth ride. Join Nikki and Marta as they share AbbVie’s candid journey from Salesforce to ServiceNow. They’ll reveal the motivations behind their initial Salesforce implementation, including the desire to enhance internal customer experience and streamline case management. 

  

But they won’t shy away from the challenges they faced, especially the impact on their HR team as they adapted to the new system. We’ll delve into the strategic decision to migrate to ServiceNow and the goal of further elevating the employee experience. You’ll gain insights into the hurdles they overcame during the rapid rollout and the strategies they employed to support their HR team through this disruptive change. 

Key Takeaways: 

  • The Why: Understanding the rationale behind the Salesforce to ServiceNow transition 
  • The How: Navigating the challenges of rapid change management 
  • The Future: Best practices for continuous improvement and agility 

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda