The modern world runs on data. From dictating what content we consume to calculating mortgage rates to matching people on dating apps, data shapes not only our lives, but the societies in which we live. Likewise, major tech companies like Facebook, Apple and Google are spinning the 1.7 MB of data created every second into literal gold and growing into some of the most profitable companies this world has ever seen.
In order to shed light on how organizations are envisioning their 2022 data strategies, we surveyed 200+ data, analytics and AI leaders to uncover: