We recently sat down with Sharlene Jenner, Vice President, Engagement Strategy & Marketing Technology at ABELSONTAYLOR GROUP to discuss navigating gen AI in marketing. Get your copy of the interview today to explore:

• Comprehensive Understanding of Objectives: Strategically aligning generative AI tools with diverse marketing goals by comprehensively understanding nuances, target audience, messaging, and KPIs
• Cross-Functional Collaboration: Fostering collaboration among marketing, data science, and legal teams to ensure optimal selection and implementation of AI tools aligned with business goals and regulatory standards
• Strategic Integration of AI: Ensuring strategic alignment between AI capabilities and specific marketing objectives for precision and effectiveness, tailored to nuanced requirements
• Data Integrity and Privacy: Meticulously safeguarding customer data integrity and privacy to preserve trust, ensure compliance, mitigate risk, and foster long-term relationships

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