Lana DeMaria - NEW

Head of Data Privacy ALASKA AIRLINES

I am a motivated and results-oriented leader with international experience (deploying impactful programs, landing global projects, and establishing connections with brilliant people in the US, Russia, India, Canada, Ireland, South Africa, Singapore, Argentina, Egypt, Czech Republic). I am experienced in supervising and training teams, building global enterprise-wide programs from the ground up, and leading, planning & executing projects in a variety of industries, ranging from aviation to software, to manufacturing, to telecom and education. I enjoy planning and executing successful marketing campaigns and operational programs, as well as sharing my excitement about privacy awareness to build customer trust. I have over 20 years of team management and technology experience, with 16 years of strong contributions to the privacy, security and risk management space at Alaska Airlines Group, Microsoft and Ernst & Young, and with 14 years of training, communications and marketing experience at Microsoft, Ernst & Young, Boeing, PacifiCorp and SCS. I have earned and been awarded the Six Sigma, CIPP, CISA and ITIL Foundations certifications, and am a member of the Digital Marketing Association, Institute of Internal Auditors, the International Association of Privacy Professionals, as well as the IT Compliance Institute. I received an MBA in International Business and a BA in Management Information Systems from Washington State University (summa cum laude) in 2003. I: - Am committed to build on each other's brilliance, share ideas, and collaborate across teams. - Continuously seek ways to improve processes and reduce costs while focusing efforts on value-added, effective best practices that refine operating, reporting and management capabilities - Am skilled at learning new concepts quickly, working well under pressure and communicating ideas clearly and effectively - Have demonstrated success as a reliable engagement leader and project manager that exceeds expectations while completing projects on time and on budget

Main Conference Day Two - Wednesday, June 26, 2024

1:50 PM PANEL DISCUSSION: ENSURING ETHICAL & RESPONSIBLE USE OF AI & GENERATIVE AI

AI and generative AI ethics and responsibility are of paramount importance in today's rapidly evolving digital-first world. As these technologies become increasingly integrated into various aspects of society and organizations, ensuring ethical conduct and responsible deployment is essential to mitigate potential harms, safeguard individual rights, and promote equitable outcomes for all stakeholders. Failure to address ethical considerations could lead to unintended consequences, including algorithmic biases, privacy breaches, and erosion of public trust. Therefore, prioritizing AI ethics and responsibility is imperative to foster a future where technology serves the greater good while upholding fundamental ethical principles.

In this session, topics of discussion will include, yet will not be limited to:

  • AI and generative AI’s impact on workforces and employment dynamics
  • Ethical complexities of generative AI's potential to fabricate convincing yet fabricated realities, aka - hallucinations
  • Ethical challenges that arise from biased AI algorithms and strategies for fostering algorithmic fairness in decision-making processes
  • Ethics surrounding the use of AI and generative AI in healthcare, finance, entertainment, the arts, financial and insurance claims handling, education, and other industries and functional areas that are at risk if the technologies aren’t utilized responsibly

IA Maturity Level: All & Various

Lines of Business Functional Focus: Business-Wide

Check out the incredible speaker line-up to see who will be joining Lana.

Download The Latest Agenda