Andrew Hayden

Principal Product Marketing Manager Precisely

As the Principal Product Marketing Manager for the Automate product portfolio at Precisely, Andrew Hayden is at the forefront of developing product marketing and sales enablement programs for the company’s SAP automation solutions. His thought leadership extends beyond the office, as he frequently shares his insights on digital transformation and the future of process automation in webinars and events. His ability to engage in customer discussions about specific use case needs for the Automate products further demonstrates his expertise and customer-centric approach. Before joining Precisely, Mr. Hayden spent over 25 years in senior marketing and product roles for companies ranging from tiny startups to global technology giants, including IBM, Siemens, and Nortel. He has also worked as a small business owner, product designer, and hand-crafted custom leather bags for customers worldwide. He has a Bachelor of Industrial Design and Fine Arts from Syracuse University and an MBA from Emory University in Atlanta. He lives with his wife and two cats in Seattle, Washington.

17th September 2024

10:45 AM Embracing Mindful Automation: Finding The Right Platform For Simplifying Processes Across Your Organization

Master data records and the processes we use to create and manage them are complex. They can have hundreds of data objects, involve multiple departments and compete with other priorities, all in the course of normal business. These struggles are often compounded by slow, error-prone manual data management and legacy systems that are not equipped to keep up with the pace of change in today’s dynamic marketplace. Adopting a flexible, scalable automation platform can help mitigate many of these risks and drive significant efficiency gains. This session is about simplifying the complexities of master data processes through mindful automation: 

  • Choosing the right automation platform that works across the most processes 
  • Adopting a hyperautomation strategy that expands automation quickly and without disruptions 
  • Measuring the value of automating various processes