Richard Bassett leads the Digital & Analytics business across NICE International. With a background in digital transformation and automation, Richard has worked with some of the largest organisations to help them reduce operational costs, increase sales, improve customer experience, and meet regulatory requirements. Richard is data driven with a value-based approach that is supported by measurable outcomes. Richard is proud to be at NICE where he can leverage a best of breed platform to solve many of the challenges that organisations are facing today.