As the team responsible for collecting, processing, and reporting an organization’s key data, the record-to-report team holds immense potential to deliver significant value to the organization. With the growing integration of data analytics and advanced technologies like Generative AI, capable not only of analyzing data but also of offering insightful prompts and recommendations, R2R teams now can expand beyond traditional reporting. This evolution enables them to provide valuable decision support on top of reporting. In this session, we’ll explore how R2R teams can transition to a "Record-to-Decide" model, highlighting the key processes, data, and skills required for success.