Remember Steve Job's great advice: "Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

Although you probably struggle with the chaos created by the sheer amount of your stored data, there is a path you can take to make sense of it all. By starting with your business goals and working back to the gaps in your customers' experiences, you can uncover many opportunities to use data insights to grow sales and improve customer experiences.

Customer demand for a seamless and effortless experience will only continue to grow.

• How should you organize your data?
• What can your customers tell you?
• What should you know about data management, technology, and insights?

This report lays out the considerations to enhance your efforts and provides next best action steps to enable all roles to focus and take action quickly to maintain and exceed customer expectations.