Daniel Dornbusch

Senior Vice President, Business Services EMEA BASF

Day Two, 17th November 2021

11:30 AM Defining and Communicating Global Business Services Value Proposition

“Value” is an important but subjective term. To some organizations a GBS’ value is defined by cost savings, to some it’s improved efficiency, better customer experience or maybe the ability to act as an engine for digital transformation within the wider company. What’s most important is that the value you define and communicate aligns with corporate strategy. This session looks at how GBS can demonstrate their value at a quantitative and qualitative level. We’ll cover: 

  • Ensuring your GBS aligns with corporate strategy (even when business goals are shifting) 
  • The hard metrics and key benefits CEO’s want to know 
  • Communicating GBS value proposition throughout the organization