MAIN CONFERENCE DAY ONE, TUESDAY, OCTOBER 22, 2024

View the Day One Agenda for the 2024 Shared Services & Outsourcing Week in Costa Rica occurring October, 21 to 23. Learn more today!

8:00 am - 9:00 am Registration and Breakfast

9:00 am - 9:15 am Opening Remarks from SSON


9:15 am - 9:30 am Chairperson's Opening Remarks

9:30 am - 10:00 am Drive Global Innovation from Your Latam Center: The BAT Commercial Finance Story

Lourdes Navarro - Head of Commercial Finance for the US and the Americas, British American Tobacco GBS Costa Rica

Welcome to SSOW LATAM! To begin our benchmarking experience, British American Tobacco will present an in-depth case study of their focus on leveraging its financial operations in Latin America, and how this enabled them to drive transformative change not just in the region, but across the global enterprise. We will walk through BAT's Commercial Finance initiatives in the region that highlight how LATAM can become the driver for enhancing operational efficiency and quality on a global scale. In this session, BAT will demonstrate how they: 

 

  • Position Latin America as the primary catalyst for transformative change. 
  • Identify essential KPIs and measurement strategies vital for demonstrating ROI 
  • Scale these successful initiatives into a comprehensive global business partnership model. 
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Lourdes Navarro

Head of Commercial Finance for the US and the Americas
British American Tobacco GBS Costa Rica

10:00 am - 10:30 am Unlock Productivity: How Streamlined Teams Can Boost Efficiency and Revenue without Increasing Headcount

In a landscape where cost-saving measures are imperative, increasing headcount is counter-intuitive. Instead, fostering proactive engagement within streamlined teams can significantly grow organizational efficiency. This session explores tailored methodologies of task mining and process optimization that can create remarkable outcomes without resorting solely to expanding personnel. In this session, speakers tackle how they tackle productivity challenges head-on, exploring: 

  • How optimizing headcount can enhance productivity, leading to improved output and revenue generation. 
  • The strategic insights provided by data-first task mining, empowering businesses to make informed decisions and maintain a competitive edge. 
  • Best practices for process optimization that streamline workflows, reduce inefficiencies, and drive cost savings, ultimately optimizing overall business performance. 




10:30 am - 11:00 am Morning Refreshment Break

11:00 am - 11:00 am TRACK SESSIONS BEGIN

Choose one of the Below Tracks Based on Interest and Maturity of Your SSO


TRACK A: Finance

11:00 am - 11:30 am Billing Transformation through Acquisitions and System Revitalization
Yohan Chinchilla - Senior Finance Manager - Billing NA/LATAM, Experian

This session explores a transformative growth journey through strategic acquisitions and the modernization of billing systems. By examining Experianโ€™s acquisitions in Panama, Peru, and Chile, we highlight the intricate process of integrating new assets and revamping legacy systems. Key topics include: 


  • Insights from the Panama, Peru, and Chile acquisitions, focusing on seamless integration and operational efficiency. 
  • Best practices for revamping billing systems and aligning them with modern business needs. 
  • Benefits and implementation strategies of transitioning billing processes to a new Global Business Services model. 
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Yohan Chinchilla

Senior Finance Manager - Billing NA/LATAM
Experian

TRACK A: Finance

11:35 am - 12:05 pm Case Study: Expand Scope to Grow into an Essential Global Partner
Jaikel Rodriguez - RSSA Enabling Lead, Roche

Hear how Roche grew into a global financial hub from its centralized LATAM hub. Learn firsthand from Rocheโ€™s top leaders as they share their playbook on aligning people, process and technology to drive value and become global business partners to their internal and external customers. Key talking points include: 

  • Managing OKRs and KPIs to clearly define and measure success 
  • Identifying new functions to bring into shared services, while simultaneously expanding current functions 
  • Leveraging technology to improve the customer experience and customer service. 
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Jaikel Rodriguez

RSSA Enabling Lead
Roche


TRACK B: Maturity

11:00 am - 11:30 am Gen AI Implementation to Promote Creativity and Innovation
Dhru Shah - Head of Generative AI & Automation COE, AT&T

Explore the dynamic transformative power of Artificial Intelligence and Generation AI, uncovering their role in igniting creativity and driving innovation within the region's shared services sector. Join us to learn: 

 

  • Strategies for crafting the business case for Gen AI in your service center. 
  • ROI found when these tools are offered to your workforce. 
  • Pitfalls and challenges of Gen AI implementation 
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Dhru Shah

Head of Generative AI & Automation COE
AT&T

TRACK B: Maturity

11:35 am - 12:05 pm Tap into the Agile Mindset to Promote Collaboration

Everyone talks about the โ€œAgile Mindsetโ€ but how do you implement it, and what does being agile look like in practice? In this session weโ€™ll hear from Bridgestoneโ€™s VP of Business Services and we learn: 

 

  • The practical use case of incorporating an โ€œAgile Mindsetโ€ 
  • The communication channels and change management practices to keep up collaboration. 
  • The efficiency and innovation benefits reaped when focusing on becoming agile.  

TRACK C: HR

11:00 am - 11:30 am Revolutionizing the Employee Experience: Ternium's Journey to 87% Satisfaction
Gonzalo Jose Garcia - Global HR Shared Services Director, Ternium

Ternium, the 2023 LATAM HR Impact Award winner, host an insightful session to give attendees a glimpse into the award-winning strategy they use for enhancing their global employee experience. We will hear how leveraging technology with proper analytics, their โ€œTernium Respondeโ€ reached 92% of employees and sets an employee satisfaction standard of 87% that is now the benchmark across their global enterprise. This session will highlight the key steps in their culture transformation journey including: 


  • Uniting Global Vision with Local Flexibility to promote HR as a global shared service. 
  • Generating accurate, structured, relevant, and intelligent information about your culture to measure what matters. 
  • Harnessing the power of predictive modeling to transform the employee experience. 
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Gonzalo Jose Garcia

Global HR Shared Services Director
Ternium

TRACK C: HR

11:35 am - 12:05 pm Proactive HR Solutions to Navigate Attrition and Strengthen Your Talent Pipeline
Aranzazu Lopez - Head of Operations HR Service Delivery, Lufthansa Group Business Services

Lufthansa GBS, with its expansive global footprint and over 10,000 employees supporting 43 business units across 142 countries, plays a pivotal role in driving operational excellence for the entire Lufthansa Group. As the organization continues to innovate and evolve, managing attrition has become a critical component of its HR strategy. Attrition, particularly the loss of high-potential employees, poses significant challenges to business continuity and leadership development. This session will equip HR professionals with actionable insights to proactively address and reduce the impact of employee turnover. Learn how to identify key talent at risk, implement strategic retention measures, and strengthen your organization's talent pipeline. 


  • Leverage data-driven approaches to identify early warning signs of potential attrition and take preemptive action to retain top talent. 
  • Develop comprehensive talent maps to assess and classify staff, focusing on leadership potential and future readiness. 
  • Build robust succession plans, ensuring that successors are identified and prepared to step into key roles seamlessly. 
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Aranzazu Lopez

Head of Operations HR Service Delivery
Lufthansa Group Business Services

12:10 pm - 1:10 pm Networking Lunch

Track A: Finance

1:10 pm - 1:40 pm The 5 Archetypes of Technological Implementation

Now that SAP requires companies to upgrade to the latest S/4HANA business software, it is imperative that the transition be flawless to ensure seamless service delivery standards. In this session, we will hear from leaders at Hitachi Energy as they detail their 5 tenants of technological implementation from planning to implementation, and scaling to global functions. The key topics of this session will be: 

  • Strategies to stabilize and standardize processes across LATAM and the globe. 
  • Removing the crutch of legacy systems in your technology roadmap 
  • Implementing learning systems for your workforce to adapt as quickly as technology changes. 


Track A: Finance

11:00 am - 11:30 am AP & P2P Transformation to Cut Headcount in Half

We will walk through the transformation of Lululemonโ€™s finance division to promote automation and reduce headcount costs by half. We will listen to key strategies including: 

 

  • Solidifying RPA & BPO process to remain flexible and agile 
  • Mastering Data Management for increased insights and proactive decision making 
  • Breaking down silos for centralized control and streamlined efficiencies. 

Track B: Maturity

1:10 pm - 1:40 pm Expanding into Non-Traditional Services for Increased Value Creation
Esteban Coronado - GBS Costa Rica Senior Director, Smith+Nephew

In todayโ€™s dynamic business landscape, companies must innovate beyond their core offerings to create additional value and stay competitive. This session will explore strategies for diversifying services to enhance customer experiences and drive growth. Attendees will hear from leading practitioners to gain insight into: 


  • Strategies for identifying non-traditional service opportunities 
  • Best practices for integrating new services into existing operations 
  • Methods for assessing the impact of service diversification on overall business performance 


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Esteban Coronado

GBS Costa Rica Senior Director
Smith+Nephew

Track B: Maturity

1:45 pm - 2:15 pm Building Effective AI Governance in the Autonomous Age
Prakash Kewalramani - Senior Director - Data Governance, WWE

The power of AI promises unprecedented innovation, but without proper governance, its potential can be overshadowed by risk. This expert-led session unveils the crucial role of responsible AI governance and equips you to harness AI's true power. Key takeaways include: 

  

  • Determining effective governance structures that will encompass the use of AI & Gen AI.   
  • Developing strategies for assessing and mitigating risks within the AI & GenAI digital framework to maintain data integrity.   
  • Crafting comprehensive business continuity & resilience plans that enable your organization to respond and recover swiftly from unforeseen disruptions. 


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Prakash Kewalramani

Senior Director - Data Governance
WWE

Track C: HR

1:10 pm - 1:40 pm HR as The North Star: Staying Close to Our Partners as Trusted Advisors
Miriam Santana - Executive Director HR Regional Services, The Estee Lauder Companies

In todayโ€™s fast-evolving HR landscape, organizations must foster strong, strategic partnerships to deliver seamless, employee-centric experiences. This session delves into how shared services can act as trusted advisors, co-creating solutions that elevate and streamline employee experiences. Attendees will explore the role of GBS organizations, in leveraging digital transformation and the evolution of HR Service Delivery, in building agile, high-impact HR functions that stay ahead of changing needs. Attendees will learn how to strengthen these partnerships to drive value and align closely with broader business objectives. This session will focus on learning to:

  • Co-create employee-centric services that enhance experiences and improve communications.
  • Leverage digital transformation and automation to build more agile and responsive HR solutions.
  • Strengthen strategic partnerships to align HR initiatives with evolving business needs.
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Miriam Santana

Executive Director HR Regional Services
The Estee Lauder Companies

Track C: HR

1:45 pm - 2:15 pm Creating a Foundational Global HR Strategy for Shared Service Excellence
Guilherme Rhinow - VP HR Latin America and Global Services Total Rewards, Johnson & Johnson

Discover the secrets behind Johnson & Johnsonโ€™s global HR success! Join us for an engaging session where J&J leaders share their step-by-step roadmap for boosting efficiency by 40% and improving communication across their 130,000-strong worldwide workforce. Learn how they reduced HR operational costs by 25%, integrated cutting-edge technology, and aligned HR practices across 60+ countries. Discover how they managed cultural differences to achieve smooth global operations. Get insider tips on change management, continuous improvement, and the metrics that drove a 30% increase in employee satisfaction. 


Key takeaways: 


  1. Practical steps for creating and implementing a global HR strategy. 
  2. Strategies for effective communication and collaboration across borders. 
  3. Essential tools and technologies for enhancing global HR efficiency. 
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Guilherme Rhinow

VP HR Latin America and Global Services Total Rewards
Johnson & Johnson

2:30 pm - 4:00 pm INTERACTIVE DISCUSSION GROUP (IDGs)

Each Interactive Discussion Group (IDG) will be held 3 times for 30 minutes each, which allows for attendees to participate in multiple IDGs during this time period.

Group 4

IDG 1:

2:30 pm - 3:55 pm Managing the Workforce in a Hybrid Work Model
Hazel Sanchez - Payroll Sr. Manager, Walmart


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Hazel Sanchez

Payroll Sr. Manager
Walmart

IDG 2:

2:30 pm - 3:55 pm Crafting a Talent Pipeline for Lasting Shared Services Success
Julio Cubero - Director, Global Services and Process Excellence, Bosch
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Julio Cubero

Director, Global Services and Process Excellence
Bosch

IDG 3:

2:30 pm - 3:55 pm Bridging the Gap Between R2R and FP&A
Jeudy Arias Rojas - Finance and Accounting Director, Bacardi
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Jeudy Arias Rojas

Finance and Accounting Director
Bacardi

IDG 4:

2:30 pm - 3:55 pm Efficient Strategies for Large-Scale Journal Processing
Andres Perez Fallas - Director of Accounting and Reporting, Experian
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Andres Perez Fallas

Director of Accounting and Reporting
Experian

IDG 5:

2:30 pm - 3:55 pm Changing Your Global Mindset for Automation and Transformation
Jorge Pelcastre - Shared Services Manager, Walmart
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Jorge Pelcastre

Shared Services Manager
Walmart

IDG 6

2:30 pm - 3:55 pm Driving a Culture of Continuous Improvement in Your SSC
Jorge Monge - Director, Global T&E & Sales Incentives GBS, Smith & Nephew
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Jorge Monge

Director, Global T&E & Sales Incentives GBS
Smith & Nephew

3:55 pm - 4:30 pm Afternoon Networking Refreshment Break

As the world grows more connected and business expands, so too must shared service centers begin to step out of their comfort zones and do business in competitive markets. In our final session of the day, we're bringing together industry leaders for a panel discussion focused on expanding shared service centers across these different regions, from Latin America and beyond. We will hear about the challenges and opportunities these leaders are encountering in the ever-changing global landscape and insights into the strategies they implement as they continue their growth. Key topics include how they: 


  • Navigate cultural differences when expanding shared service centers. 
  • Identify and capitalize on opportunities for growth within diverse regions. 
  • Foster a culture of communication and collaboration in shared services frameworks across national borders. 
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Diana Lourenco Greco

Head of GBS for Mexico, Central America and Caribbean
Siemens

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Arturo Andrade

Director of Finance and Operation Latin America
Riot Games

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Eduardo Pozo

GSP S2P Country Partner Americas Lead
Bayer AG

5:00 pm - 5:05 pm Chairperson's Closing Remarks

5:05 pm - 6:05 pm Drinks Reception

6:00 pm - 6:00 pm End of Day One

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Super Early Bird - Register by Friday, June 20

Main Conference Pass (Oct. 28-30)

  • Breakfast & Lunch
  • Networking Activities
  • Access to Innovation Hub
  • Exciting Keynotes
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  • Access to Event App & Digital Takeaways
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All Access Pass (Oct.27-30)

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Main Conference Pass (Oct. 27-30)

  • Breakfast & Lunch Daily
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