Global Business Services (GBS) is on the cusp of a profound transformation in Latin America. Once characterized predominantly by transactional tasks in finance, HR, procurement, and IT, GBS is now evolving into a sophisticated arena propelled by advancements in GenAI and knowledge services. This transformative shift holds the potential not only for substantial cost savings but also for catalyzing significant leaps in business value creation and fostering strategic partnerships in Latin America. A recent study by SSON Research & Analytics delves into the disruptions affecting diverse roles within the GBS ecosystem, uncovering critical insights into this evolving landscape.