At Smurfit Westrock Central Cluster, the concept of Shared Services has been redefined, evolving from a transactional focus to a strategic value-added approach. By adopting Value Selling strategies typically used in commercial settings, the organization has empowered its teams to deliver significant business value beyond routine operational tasks. This transformation not only boosts operational efficiency but also positions Shared Services as a profit center, driving continuous innovation and strategic growth. Key Takeaways include how to: 

• Unlock strategic value by transforming Shared Services into a profit generator through Value Selling and strategic alignment. 
• Drive innovation by implementing projects that achieve cost savings, optimize processes, and integrate advanced technologies like RPA and AI. 
• Empower teams by enhancing employee engagement and expertise to ensure Shared Services actively contribute to business growth.