Welcome to SSOW LATAM! To begin our benchmarking experience, British American Tobacco will present an in-depth case study of their focus on leveraging its financial operations in Latin America, and how this enabled them to drive transformative change not just in the region, but across the global enterprise. We will walk through BAT's Commercial Finance initiatives in the region that highlight how LATAM can become the driver for enhancing operational efficiency and quality on a global scale. In this session, BAT will demonstrate how they: 

• Position Latin America as the primary catalyst for transformative change. 
• Identify essential KPIs and measurement strategies vital for demonstrating ROI 
• Scale these successful initiatives into a comprehensive global business partnership model.