Explore North America's pivotal role in the GBS industry with our latest report, featuring insights on E2E process optimization through generative AI. Learn about the impact of MDM practices, AI, and RPA on data management and compliance. Discover how GPOs drive cost efficiency and customer-centricity, with a shift towards holistic service models. Produced by SSON Digital, this report provides essential insights for staying ahead in the evolving SSO and GBS landscape.