Emma Ridley

Head, Global Business Solutions Central Operations British American Tobacco

Wednesday, March 26, 2025

3:00 PM Overcome the Dysfunction of Expanding an SSO’s Footprint

SSOs can’t stay stagnant for too long. Doing “just enough” won’t cut it with increasing imperatives to drive additional value but keep costs the same or less. Where do SSOs find this additional value? Scope and geographical expansion are the two most common areas. This session will address some of the questions that arise when taking the plunge into expansion including: 

 

  • When to establish regional hubs rather than new centers to leverage local talent 
  • How to do the dance with the BUs to ensure the SSO’s services align with their needs and avoid turf wars 
  • What are the best areas to expand? Including Supply Chain, R&D and marketing 

Check out the incredible speaker line-up to see who will be joining Emma.

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