Laura Kennedy

Head of Enterprise Business Services Aon

Thursday, March 27, 2025

12:05 PM Beyond the Band-Aid: Improve the End-to-End Process in Tandem With the Problem Child

With the vast array of steps in a process, it is often tempting to address immediate pain points with quick fixes. However, by focusing on isolated process elements, organizations may inadvertently create new inefficiencies or fail to capitalize on the full potential of process improvement. This session will explore how Aon, a leading insurance organization's SSO understands the importance of a holistic approach to process optimization, emphasizing the need to consider the entire end-to-end process when implementing changes. Hear how Aon undertakes: 


  • Process Mapping to create detailed visual representations of your processes to identify dependencies, bottlenecks, and areas for improvement. 
  • Root Cause Analysis to investigate the underlying causes of problems rather than simply treating symptoms. 
  • End-to-End Optimization to consider the entire value chain when making process changes to ensure that improvements are aligned with overall business objectives. 
  • Data-Driven Decision Making to identify opportunities for process improvement and measure the impact of changes. 
  • Continuous Improvement to establish a culture of continuous improvement and encourage employees to identify and implement process enhancements. 
  • Cross-Functional Collaboration to ensure alignment and avoid silos. 
  • Change Management to plan for and manage the impact of process changes on employees, systems, and stakeholders. 

Check out the incredible speaker line-up to see who will be joining Laura.

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