Zalando: Purpose and Data Driven Decision Making with a Human Centric Approach

Zalando: Purpose and Data Driven Decision Making with a Human Centric Approach


Start with WHY. Purpose and Data Driven Decision Making with a Human Centric Approach by Christian Brumm, Head of Finance Operations Excellence, Zalando SE


What you will learn about:

How might we design a way to data driven decision making? How can we utilize data in a way that it adds value to our internal customers taking human and machine into consideration.

Data is the backbone for further digital transformation and even if we have the technologies available and in place, we are challenged by bridging between theory and practice. This includes orchestration of data and merging from different sources or information systems. But it also requires a cultural shift and deeper understanding of human and machine collaboration to enable your organisation not only to understand the data but to interpret and use it. Reflect in this workshop on the WHY. Become clear on your goals and defining KPIs and metrics according to your needs not to your wishes. You must distinguish to transform if you sense that your practise might not match your set up of processes, technology and data anymore.


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IQPC Gesellschaft für Management Konferenzen mbH
Address: Rosenstrasse 2, 10178 Berlin, Germany
Tel: 49 30 52 001 534
E-mail: info@iqpc.de
Registered at: Amtsgericht Charlottenburg, HRB 76720
VAT-Number: DE210454451
Management: Torben Haagh, Richard A. Worden, Michael R. Worden

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Firmeninformationen entsprechend § 5 Telemediengesetz
IQPC Gesellschaft für Management Konferenzen mbH
Adresse: Rosenstrasse 2, 10178 Berlin, Germany
Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden