This report shares regional insights from SSON Research & Analytics’ 2025 State of the Industry Survey, an extensive study conducted in Q4 2024 of 350+ shared services and outsourcing executives globally. It highlights the key trends, challenges, and opportunities shaping business services across Malaysia today and presents a comprehensive view of how shared services organisations (SSOs) and global business services (GBS) are evolving to meet the demands of a volatile and increasingly digital business landscape. These findings provide a foundation for repositioning shared services with a focus on resilience and innovation in the face of widespread disruption. Whether you are a leader seeking strategies to enhance operational efficiency, expand your talent pool, or leverage emerging technologies like generative AI, this report offers actionable insights to support your success in the year ahead.

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