Cliff Eala

Cliff drives breakthroughs in customer acquisition and product usage through behavioural science, data, and technology as CEO at BS Works. He also manages an intelligent lighting firm with customers in 10 countries across Asia. Cliff built and sold a software company to investors in 2007. He is Board Director at the Philippines’ largest payment aggregator with 850+ billers and at a leading remittance company, was Senior Partner at an AI consulting firm, and Board Director at another software company until its 2021 acquisition (NASDAQ: CTSH). He authored the book Sh*tty Places & Selfish People, has an MBA and a Master’s in Philosophy, and Executive Master’s in Behavioural Science from the London School of Economics.