10 Themes Shaping SSOW Europe 2025

At SSOW Europe 2025, we’ve drawn on extensive research and listened closely to the challenges faced by leading Global Business Services and shared services professionals. Through in-depth conversations, industry insights, and expert collaboration, we’ve identified the top ten themes that matter most to drive transformation, efficiency, and innovation. These themes reflect the evolving landscape of shared services and offer actionable strategies to address the complexities of today’s dynamic business environment. Explore these key focus areas to empower your organisation's journey towards excellence.

SSOW Europe 2025 Themes

1. Value Creation

The era of cost arbitrage is over. GBS organizations now focus on true value creation by developing the right capabilities, shifting strategies during M&A and spinoff, and leveraging value-focused metrics. At SSOW Europe 2025, we will provide tailored strategies to help unlock the potential of your organization, no matter your maturity level.

2. Actionable AI & Digital Transformation

Generative AI and advancements in Agentic AI are reshaping industries. Learn how ERP/S4Hana transformations, process mining, and workflow optimization can bring tangible benefits. This theme dives into practical automation in P2P, O2C, and R2R areas to deliver measurable improvements.

3. End-to-End Integration

End-to-end integration is the cornerstone of efficient, agile, and scalable GBS models. Explore the realities of achieving true integration through global process ownership and hear success stories from leading organizations to refine your approach.

4. Do More With Less

In the face of economic challenges, organizations are pushed to optimize beyond the gains from initial centralization. This theme focuses on adjusting metrics and redefining strategies to maintain efficiency and scalability, even in difficult times.

5. Experience Design & Management

As GBS offerings expand, traditional customer engagement models must evolve. A unified "One GBS" mindset is key to redesigning customer engagement strategies, delivering tailored solutions, and driving customer value effectively.

6. Future-Proofing People & Talent Strategies

Shared services thrive on people. With multi-generational workforce dynamics and AI-driven transformations, the urgency to upskill and adapt is paramount. Learn how to build a high-performance culture that spans generations while future-proofing your team for tomorrow's challenges.

7. Back to Basics

From foundational sourcing strategies to automation and advanced analytics, this theme provides the roadmap to build high-performance shared services. Discover strategies for standardization, operational excellence, and establishing scalable processes.

8. Finance Transformation

Finance operations extend beyond accounts payable and receivable into strategic areas like FP&A, control, and treasury. Learn how finance transformations can drive value through ERP implementations, restructured operating models, and innovations in finance delivery.

9. HR Transformation

HR shared services face unique challenges in meeting diverse employee needs while ensuring regulatory compliance. Explore end-to-end HR transformation strategies, from hire-to-retire processes to innovative service delivery models.

10. Refining GPO Strategies & Process Excellence

As Global Process Owners (GPOs) take on strategic roles, many face challenges in delivering consistent value. This theme focuses on overcoming organizational and structural barriers to achieve process excellence across P2P, O2C, R2R, and master data management.

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