Customer Centricity in Shared Services can take many forms: understanding and meeting customers’ expectations, effective management of customer needs, designing the experience, complaints resolutions, developing metrics that matter, and encouraging feedback that drives continuous improvement. As customer expectations and behaviors have caused seismic shifts across business models, organizations have enhanced their focus on customer experience through front, middle and back office processes. This Award will focus on how business services are driving a consistent and seamless experience across all of customer touchpoints. This award category is focused on the strategy, methodology, benefits, and hard improvements Shared Services have made to improve the focus on their customers.