Amy Bancroft

Head of Colleague Services Marks & Spencer

Pre-Conference Workshops, Focus Stages & Main Conference Day One: May 20th, 2025

11:40 AM BUILDING BRAND LOYALTY FOR HR SHARED SERVICES EMPLOYEES

Employee experience is a crucial aspect for building loyalty and establishing trust, but how are we maintaining that connection for shared services teams in different locations? In this session, you will hear different strategies for ensuring that employees feel connected to the brand in shared services centres. Drawing on insights from Marks and Spencer's Colleague Services Centre, this session will focus on creating a positive employee experience that fosters engagement, loyalty and alignment with organisational values.

·       Encourage greater employee engagement by implementing strategies that create an emotional attachment to the organisation’s brand, through regular communication and involvement in company culture initiatives

·       Create a structured onboarding programme for employees that focuses on the company’s core values, policies and practices, including encouraging them to experience work on the shop floor

·       Achieve a cohesive brand experience across all shared services locations by aligning HR processes to ensure employees feel connected to the brand

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda