Rob Bullen

Group Head of Global Business Services BAT

Pre-Conference Workshops, Focus Stages & Main Conference Day One: May 20th, 2025

9:20 AM Transform Order to Cash with AI & Automation

When it comes to technologies that can be applied to O2C Transformation, there are a plethora of terminologies including RPA, AI, Machine Learning, Natural Language Processing and Intelligent Document Processing.. It is important to understand the key differences between them and how you can best leverage different tools for different things to accelerate your transformation journey. Join this session which aims to demystify these tools and more importantly to learn how you can best apply them in your O2C processes:

·       Understanding the differences between RPA, AI, Machine Learning, NLP & IDP

·       Examining the use cases for RPA & AI Order to Cash processes

·       How combining these technologies in the right ratio can help deliver the right results

Conference Day One: May 22nd, 2023

1:10 PM Keynote Panel: The Global Turmoil and The Future Priorities of GBS: How are Macroeconomics and Geopolitics Impacting Key Decisions?

·       Examining the new GBS Priorities in the context of global turmoil

·       Where are businesses making their investments with the war in Ukraine continues and the tension between China-Taiwan grows?

·       How are we making decisions around our next GBS and shared services center locations?

·       What are the key areas GBS need to focus on in this period of disruption? 

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda