In this session, SSON Research & Analytics will present the key trends from our 2025 Global State of the Industry report. We'll delve into critical topics such as the role of Global Business Services (GBS) as a talent hub, balancing the cost-value equation, and the impact of automation and analytics. Additionally, we'll explore strategic location choices and the overall state of business services. Join us as we provide insights into these pivotal areas and discuss how we can elevate the industry to the next level.