The main goal of Riga Investment and Tourism Agency LIVE RIGA is to ensure sustainable and transparent investment and tourism promotion globally by serving as the single point of contact for any external interested parties, including investors, companies, tourists, and residents alike; to provide information, solve bottlenecks and ensure a thriving and sustainable environment for business development, thereby supporting the existing investment projects as well as attracting new ones, boosting tourism development and international recognition of Riga. In a time of modern challenges, LIVE RIGA is a brave step towards new types of open and creative relationships between citizens, businesses and tourists.