The Big Ideas Stage

The Big Ideas Stage at SSOW Europe

SSOW Europe

Where Visionary Leaders Redefine GBS Excellence

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SSOW Europe's goal remains to support leaders and practitioners at every stage of the maturity curve. In 2025, tracking progress along that curve becomes a more explicit feature of the conference, providing each of our core personas with a personalised content and event journey that can provide the best benchmarking and connect them with the right partners from within our vendor ecosystem.

The Big Ideas Stage offers the most mature and experienced GBS leaders with content that is not just aspirational but a real roadmap to making GBS the Ultimate Value Driver. Hear from the most experienced GBS leaders debating (and disagreeing) on end-to-end progress and effective value creation models.

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Featured Speakers on The Big Ideas Stage

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Featured Case Studies

HOW DIAGEO’S INTEGRATED GBS POWERS ITS GROWTH AMBITION

Diageo’s Global Business Operations is a deeply integrated team of 2,500 colleagues, focused on delivering business-critical capabilities across multiple domains. In this keynote, learn how Diageo’s Business Operations is fast becoming the execution heartbeat for the company, delivering on its growth ambitions all the way from driving positive customer and business partner experience on the one end, to strengthening its core with master data management at the other end.

• An outside-in organisation design approach
• Building capabilities across the spectrum from design to execution
• Balancing portfolio choices

Puneet Uppal, Head of Global Business Operations, Diageo

GBS BEYOND TRADITIONAL FUNCTIONS: HOW ARE WE DELIVERING ON THE ENTERPRISE TRANSFORMATION PROMISE?

A new breed of GBS organisations is on the rise. These organisations go beyond providing service and support - they are laser-focused on driving value and enabling transformation at enterprise level.

• Creating a service organisation that expands into core business operations including Commercial, R&D and Supply Chain, to cover the entire value chain
• Rethinking business units through the value creation lens to fuel business growth
• Building enterprise-wide excellence through world-class support capabilities across the full organisation
• Overcoming change barriers to push through large-scale complex transformations

Michele Rochefort, CEO, AXA Global Business Services

GBS AS VALUE CREATOR TO THE BUSINESS EBITDA: HOW ARE WE DOING IT AT STORA ENSO?

• Designed for impact from day one: Building a GBS team where the impact is greater than the functions
• How do we lift up GBS as a key player in the company business?
• How do we have the right conversations to have a seat at the table within one year?
• How can GBS contribute to the EBITDA value: How are we bringing value into key parts of sales, production and sustainability?
• The GBS role in leveraging AI as the accelerator services to reinforce business impact

Hannele Palje-Rossi, Senior Vice President, Head of Global Business Services, Stora Enso

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Key Themes

Key Themes for our Foundational Capabilities Stage