Patrick Hoffman

Senior Vice President, Corporate Real Estate and Services Syneos Health

Main Day Two - Wednesday, February 26, 2025

9:15 AM Panel Discussion: Creating Standardized Definitions of Accurate Utilization Measures for Better Benchmarking

Across the board, we are all occupying space for the benefit of a company. Because each organization develops their own way of defining utilization, benchmarking becomes difficult. Can we all agree on one metric to measure utilization of corporate real estate as a company asset, so we can conduct benchmarking? Join this discussion to hear the benefit of agreeing on a utilization metric to better understand how assets are being used and the impact of a hybrid world.

  • What is the best way to measure capacity (supply of space)? Number of workstations is a design decision, why not look at rentable sq. ft.?
  • What is the best way to measure office use (demand for space)? Is this attendance at one time, over the course of a day, week, month?
  • How does a hybrid setting impact this where use is more unpredictable?

Check out the incredible speaker line-up to see who will be joining Patrick.

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