Dr. Carine Peeters | 12/02/2013
All else being equal, if you could choose between sourcing services in a country that has a culture similar to your own or one with a different culture – which one would you choose?
Our observation is that, when confronted with that choice, most managers opt for the "cultural proximity" option.
But data show that you may want to think twice before you embark on the "easier" road.
Together with Prof. Dehon and Prof. Garcia Prieto, we studied the influence of cultural dif...
To continue reading this story Click Here
Upcoming Events
The Future of Finance & CFO Exchange
March 11 - 12, 2025
London
Register Now |
View Agenda |
Learn More
Shared Services & GBS Select
March 24 - 25, 2025
Orlando, FL
Register Now |
View Agenda |
Learn More