Market Research & Insights

What's Included:

• SSON will collaborate with the sponsor on their section of the market study
• Market case study provided to SSON’s Editorial Team in conjunction with feedback and input from the sponsors’ leadership team
• One short thought leader Q&A developed by SSON’s Editorial Team
• All users who access the study complete a profile form
• Contact details are collected at point of download from website users
• Where possible, will include budget, authority, timeframe for investment, surge score, company size, HQ address, company revenue and industry type of the prospect (providing the sponsor does not opt out the additional insights gained)
• All results available via your own unique online customer dashboard
• Landing page created by SSON
• Dedicated 6-week marketing campaign to relevant job roles and countries
• Marketing plan provided by SSON with weekly campaign activity

Reports Calendar

Backed by SSON Research & Analytics’ extensive data collection with 1000s of SSO executives, these long-form, premium reports are the most highly anticipated flagship content consumed by our members each year.

• SSON’s Annual State of the Industry Report
  Publishing: January 2023
• SSON’s Annual State of the Industry Intelligent Automation Report
  Publishing: April 2023
• Global IA Market Report H1
  Publishing: July 2023
• Global IA Market Report H2
  Publishing: December 2023

Premium Reports

A deep-dive into the latest technology solutions powering the SSO industry with multi-sectioned analysis. Readers gain a full understanding of the solution landscape, including capabilities, which business problems they solve for, and the usage and outcomes to date.

• Market Report: Talent Intelligence
  Publishing: January 31, 2025
• Market Report: Autonomous Finance
  Publishing: February 28, 2025
• Market Report: AR Trends & Insights
  Publishing: April 30, 2025
• Market Report: P2P Trends & Insights
  Publishing: July 31, 2025
• Market Report: Process Intelligence
  Publishing: July 31, 2025
• Market Report: Recruitment & Talent Management
  Publishing: September 30, 2025