One of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of "shared services" has built into it a negative stereotype from the start, creating and managing a strong internal "brand" can accomplish a number of important things:
It can signal the true value the shared services team provides and define value in a new way
It can be a beacon to attract the best talent
It can keep the tea...
