SSON Glossary: VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)
VUCA is an acronym that combines four unique challenges that require four different responses.
Volatility - The speed of change within an industry.
Uncertainty - The extent to which we can confidently predict the future.
Complexity - The number of factors we need to take into account and their relationship with each other.
Ambiguity - A lack of clarity for how to interpret something.