Branding for Shared Services and BPO Posts
Editor's Introduction: Brand Architecture is a key strategic tool to ensure that audiences will understand what you offer and how they can engage. It’s a critical issue for Shared Services, where businesses often resist having...
One of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of "shared services" has built into it a
Shared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less?
Since the 1980’s, when the concept of shared services started t...
Shared Service brands often miss the opportunity to build greater value with internal clients by failing to communicate the breadth and depth of what they provide. If done correctly, this can be a key to improving perceptions to the in...
Shared Services often miss the opportunity to communicate the value they provide, and consequently live...
