A Marketing Perspective on Shared Services: Why Users are the Creators of Value

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In both academic and professional publications there are ongoing talks about the value of HR Shared Services. According to its proponents, the introduction of HR Shared Services likely improves service provision for its users – the employees and supervisors – through bundling expertise, merging databases for Big Data provision, developing a one-stop shop for HRM-related questions, increasing control for users, and so on. Therefore, it is often said that HR Shared Service Centers create value for...

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