brand value
How can branding differentiate Services Delivery – and encourage business and profits?
June 28 by John K GraceA Look at how BPO providers are leveraging their brands for better effect The outsourcing industry has become highly competitive, with new entrants constantly emerging. It has also become highly c...
Branding - Who Leads and Why Should You Care?
May 31 by SSONOne of the things that stuck most in my mind, from the many presentations at our mega European shared services conference last week, is how important the naming and branding of shared services organ...
